What is Grandmillennial Style and How to Get the Look

When you’re scrolling through your Instagram feed or doing some research on Pinterest for design ideas, chances are you’ll have seen plenty of Scandi, minimalist design, where white is the dominant colour and simplicity is key. While this trend shows no sign of warning, some want to inject more warmth and personality into their interiors and love the idea of a bit of chintz or some needlepoint on their wall. Enter stage left, the grandmillennial – which ultimately is the millennial generation who like to incorporate a bit of cosiness into their space, including some accessories which others may feel are slightly outdated. If the idea of Laura Ashley, chintz, and a ruffle here or there is appealing, here’s an introduction to what is grandmillennial style and how to get the look.

Grandmillennial Décor

Essentially, grandmillennial interior design will incorporate some of the more traditional design styles, while putting their own modern-day stamp on it. Their grandparents’ china set will be on display, bringing that bit of colour and flamboyancy into their space through chintz, or there’ll be some handmade needlepoint on a freshly painted white wall. Alternatively, there may be some bold patterns on the wall, while the furniture and accessories help to tone it down – the key is not to go too far.

Comfort is Key

The key to grandmillennial home décor is its approachability. It’s about creating a room that exudes comfort and warmth, with a nod to the past but with feet firmly rooted in the present. It strips away that minimalism design ethos and instead adds elements to showcase character.

Comfort is key when it comes to furniture. When you only live once, you want a sofa that you can sink into! The Woodford Range works beautifully in a grandmillennial living room – offering the utmost in comfort, with the colour and material complementing a more chintzy décor.

Grandmillennial Influencers  

If you’re still not 100% sure what grandmillennial style is, head to Instagram and search under #grandmillennial and you’ll see how certain influences are making a comeback.

It’s not just about a specific style – it’s about creating a room that evokes a pretty, happy, comforting ambience – which after a hard day at work, sounds incredibly welcoming. If you’d like some further inspiration on creating a cosy atmosphere, or perhaps explore more design trends, head over to our blog for more creative ways to transform your home.

Main photo credit: Stacy Goldberg